IDENTIFY THIS EVPeriodically, we'll post the complete images from our ID This EV banner ad on EV World. Below is complete image.
ANSWER: C - APOLLO LRV
The electric vehicle is the Lunar Roving Vehicle, one of three that made the journey to Earth's moon starting in 1971 and ending in 1973 with Apollo 17. This particular LRV is from Apollo 15, the first mission to utilize the 36-volt electric vehicle. The entire Apollo LRV program cost some $38,000 million dollars. Their top speed was about 10 mph, but safe cruising speed was around 6-8 mph. Any faster would cause the vehicles to go airborne in the Moon's one-sixth gravity.
The prime contractor was Boeing, but the electrically-driven wheels and wire-mesh tires were developed by General Motors. This was 20 years before the development of the EV1 electric car.
The reason the LRV's were officially called "roving" vehicles instead of the more common "rovers" is because NASA received a polite cease and desist letter for Land Rover automobiles pointing out that it already had use of the name "Rover."
WHAT IS 'ELECTRIFYING RIDES'?It is the new book EV World publisher Bill Moore is writing about "The Breakout Electric Vehicles of the Last Decade... and the Next." You can learn more about the book by exploring this web site, including listening to segments of interviews the author is conducting for research. Shortly, there will be a sample chapter on the site for you to download, as well.
Be sure to watch for ongoing reports on the status of the book.